الشائعات: الوسيلة الإعلامية الأقدم في العالم

الشائعات: الوسيلة الإعلامية الأقدم في العالم

Jean-Noël Kapferer / Feb 24, 2020

  • Title: الشائعات: الوسيلة الإعلامية الأقدم في العالم
  • Author: Jean-Noël Kapferer
  • ISBN: 9781855167896
  • Page: 474
  • Format: Paperback
  • , , .

    • [PDF] Download ↠ الشائعات: الوسيلة الإعلامية الأقدم في العالم | by ↠ Jean-Noël Kapferer
      474 Jean-Noël Kapferer
    • thumbnail Title: [PDF] Download ↠ الشائعات: الوسيلة الإعلامية الأقدم في العالم | by ↠ Jean-Noël Kapferer
      Posted by:Jean-Noël Kapferer
      Published :2019-05-09T08:49:13+00:00

    About "Jean-Noël Kapferer"

      • Jean-Noël Kapferer

        Jean Noel Kapferer is the European authority on brand management He is internationally recognised as one of the worldwide leading specialists on brands and one of the most influential He has promoted radical new concepts and methods, written eleven books on communication and brands All his works have been translated into several languages and widely diffused throughout the world Kapferer s unique style of in depth analysis and also creative recommendations originates from his highly international vision and background, and a permanent equilibrium between theory and practice.Jean No l Kapferer is recognized as the promoter of key concepts of modern brand management.He was an early advocate of the concept of brand identity, at a time when american academic pioneers on brand equity did not even know the concept He is also a constant promoter of the holistic approach to brand identity, congenial to European or Asian brand management, unlike north American theorizing which holds brands as a sum of attributes.Its major conceptual and operational contributions to the advancement of brand management are the identity prism, a holistic integrated approach to brand identity the brand kernel, distinguishing non negotiable brand facets and peripheral facets of brand identity the brand coherence grid, to audit the product portfolio of brands internationally and propose optimal architectures the definition of core brand architectures the promotion of wide brand extensions unlike the traditional and limitative product brand approach.


    421 Comments

    1. الشائعات – جان نويل كابفيريرقبل مدة، كان خبر انتحار فتاة أردنية، وانتشرت رسالة نسبت للفتاة تكتب فيها أسباب انتحارها والتي كانت تتلخص باضطهاد عائلتها لها وإجبارها على الحجاب وضرب أخيها المتكرر لها. وبعد أيام صدر تكذيب رسمي من عائلة الفتاة والتي تُبين بأنها فتاة تونسية وأن ع [...]



    Leave a Reply