Fabricating Consumers: The Sewing Machine in Modern Japan

Fabricating Consumers: The Sewing Machine in Modern Japan

Andrew Gordon / Dec 10, 2019

Fabricating Consumers The Sewing Machine in Modern Japan Since its early days of mass production in the s the sewing machine has been intricately connected with the global development of capitalism Andrew Gordon traces the machine s remarkable journey

  • Title: Fabricating Consumers: The Sewing Machine in Modern Japan
  • Author: Andrew Gordon
  • ISBN: 9780520267855
  • Page: 384
  • Format: Hardcover
  • Since its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development of capitalism Andrew Gordon traces the machine s remarkable journey into and throughout Japan, where it not only transformed manners of dress, but also helped change patterns of daily life, class structure, and the role of women As he explorSince its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development of capitalism Andrew Gordon traces the machine s remarkable journey into and throughout Japan, where it not only transformed manners of dress, but also helped change patterns of daily life, class structure, and the role of women As he explores the selling, buying, and use of the sewing machine in the early to mid twentieth century, Gordon finds that its history is a lens through which we can examine the modern transformation of daily life in Japan Both as a tool of production and as an object of consumer desire, the sewing machine is entwined with the emergence and ascendance of the middle class, of the female consumer, and of the professional home manager as defining elements of Japanese modernity.

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      Posted by:Andrew Gordon
      Published :2019-07-19T21:36:02+00:00

    About "Andrew Gordon"

      • Andrew Gordon

        A specialist in the history of modern Japan, Andrew Gordon is the Lee and Juliet Folger Fund Professor of History at Harvard University He received his Ph.D from Harvard University in 1981 in History and East Asian Languages after completing a B.A from Harvard in 1975.


    294 Comments

    1. This book really hit its stride when it engages with archives & topics that Gordon is deeply well-researched in. This means especially union/management clashes within dynamically shifting economic climates and policies, and the relation between policy and consumers and corporate innovation--here, easy installment credit. Where it lags is where it could be most topical--tapping into motivations for a DIY impulse. The title is something of a miss, one of those 90s "gerunding the noun" titles t [...]


    2. This book is half a business history of sewing machine companies in Japan and half a story about Japanese daily life from 1900 to the postwar period. Very well done. Clearly written and delightful to read.


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