The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

Erika Napoletano / May 28, 2020

The Power of Unpopular A Guide to Building Your Brand for the Audience Who Will Love You and why no one else matters Every successful brand in history is inherently unpopular with a specific demographic Somewhere along the way people felt they had to be popular in order to be successful when in fact the opposite

  • Title: The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
  • Author: Erika Napoletano
  • ISBN: 9781118134665
  • Page: 281
  • Format: Hardcover
  • Every successful brand in history is inherently unpopular with a specific demographic Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular In The Power of Unpopular, you ll discover the dEvery successful brand in history is inherently unpopular with a specific demographic Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular In The Power of Unpopular, you ll discover the difference between flash in the pan brand tactics and those designed to place you miles above the competition.Brand Personality What s yours Explore the importance of taking a stand and why brands become road kill without a distinct personality Community It s the number one thing that unpopular brands have figured out learn how to build yours Brand Advocacy It knows no scale and your fans don t care how big you are A guide for businesses on the proper care and feeding of their biggest asset Erika Napoletano s irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age Change the way you do business and live your life become unpopular.

    The Power of When The Power of When prepares you to take full advantage of our adaptation to the rhythms of nature. The Power of When Quiz Discover the Right Time to Do If you know your Chronotype, you have the Power to know WHEN to do almost anything Have your best Sex Go for a great Run See a Therapist and get to the root of your issues The Power of A Each day, associations create positive Power of A Stories Oct , First Look The Power of A Summit Awards Dinner Last night at the National Building Museum in Washington, DC, the association community celebrated the Sep , Three Dental Associations Earn Power of A Gold Awards. Exponents mathsisfun Exponents The exponent of a number says how many times to use the number in a multiplication. In the says to use twice in a multiplication, so In words could be called to the power or to the second power, or simply squared Exponents are also called Powers or Indices Some examples How to Raise Powers of Powers dummies When raising a power to a power in an exponential expression, you find the new power by multiplying the two powers together For example, in the following expression, x to the power of is being raised to the power of , and so you would multiply and to find the new power. The Power of Now A Guide to Spiritual Enlightenment The Power of Now A Guide to Spiritual Enlightenment Eckhart Tolle on FREE shipping on qualifying offers It s no wonder that The Power of Now has sold over million copies worldwide and has been translated into over foreign languages Much than simple principles and platitudes How to Figure out to the Power of Any Positive Integer The Power Book The Secret Official Website The Power Without The Power, there wouldn t be a single human being on the planet Every discovery, invention, and human creation comes from The Power Perfect health, incredible relationships, a career you love, a life filled with happiness, and the money you need to be, do, and have everything you want, all come from The Power. The Zero Power Rule Explained Math Hacks Medium Feb , Exponents seem pretty straightforward, right Raise a number to the power of means you have one of that number, raise to the power of means you have two of the number multiplied together, power Power of Vitality I love Vitality It keeps me engaged and motivated to take care of myself Shelia Vitality Member I have lost pounds, feel great and on top of that, I ve achieved my employer s incentive.

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      Posted by:Erika Napoletano
      Published :2019-07-25T14:54:26+00:00

    About "Erika Napoletano"

      • Erika Napoletano

        Erika Napoletano was never the prom queen, but that s never stopped her from doing whatever the hell she set her mind to She s the Head Redhead at RHW Media, a digital strategies consultancy based in Denver, Colorado The voice behind RedheadWriting a destination for unpopular thoughts and blunt advice , she s also a columnist for Entrepreneur magazine and was recognized by both the Denver Post and 5280 magazine as one of Colorado s top Twitter personalities.


    942 Comments

    1. I read about "The Power of UNPOPULAR" in a blog. No doubt it's a good book, however, the book does not contains as much "new" information as the mentioned blog made me believe. The book merely sorts many known business strategies into the system of "UNPOPULR," meaning "FOCUS ON YOUR SPECIFIC AUDIENCE" and grow with them. There were things about this book I didn't like, for instance - Please don't present "Harry Potter' as an example for "The Ultimate Unpopular Brand" as in "It's not popular to f [...]


    2. Erika Napolitano is a brash, forthright arbiter of decency in the business world. I was first captivated by her blog, and decided to take on her book. It reads clearly and linearly, with advice that I felt was poignant and relevant. Basically, she points out that it is important to understand that you should never try to be all things to all people. No matter what you do, how good your product or service is, you will be demonized by those who either just don't get it or who are threatened by you [...]


    3. The Power of Unpopular, the book, begins with this dedication:For every entrepreneur who's ever wanted to let a freak flag fly.And for my parents--who not only always let me fly minebut who also took me shopping for fabric so I could make my own.It is kind of funny to hear Jimi Hendrix's "If Six Were Nine" in this context; after all, this is where Jimi taunts and admonishes business men who point their plastic fingers at him. But that is how Napoletano rolls. Though this tattooed fiery redhead p [...]


    4. I was so excited to read this book because it was written by Erika freaking Napoletano a/k/a Redhead Writing. Erika is hands down my favorite blogger because of her exquisitely and uniquely colorful language along with her ability to understand exactly what's in my head. Unfortunately, this book was a bit of a disappointment for me because it just didn't sound like Erika. I wasn't looking for gratuitous use of the f-bomb, mind you, but something that really sounded like her. Here's one example f [...]


    5. In the age of modern technology we now have awareness of our many choices, if not all of them, for any given desire. With so much to choose from, how do you know what's right for you? Niche marketing. Being unpopular means finding you distinct niche and selling the hell out of it to the people who care. The rest won't know you from all the fish swimming in your pond, and that's ok. You can't please everyone all of the time and you needn't try. I enjoyed the book, its colorful language and in you [...]


    6. This is one of those books I'm always going to recommend to my clients. The author concisely expresses the problems that many businesses have and offers solutions which aren't necessarily a quick fix (there never is one), but are ones that if followed will have an impact on your business. I know that by just following the advice in the personality chapter I'm already getting more interaction and more distinctiveness for my brand. She also provides some useful resources on the website for the boo [...]


    7. Whether you're an entrepreneur or community builder, this book is straight up brilliant. Erika is crazy transparent and real and speaks in a language I completely understand and relate to. Identifying your audience, having a personality and building approachability are such key elements of a brand. As someone who has had to always narrow down an invite list, it's hard for me to remember things like "No company should bend to appease every customer that walks through the door. It’s a matter of [...]


    8. The best parts of this book are the case studies of businesses. In fact, you could skip the rest of the content in the book and just read the case studies. The businesses featured in the case studies are Lehman's in Kidron, Ohio; BetterRide mountain biking instruction company in Colorado; Marination Mobile Hawaiian fusion food truck business; Mrs. G's TV & Appliances in New Jersey; Narragansett Beer in New England; CelebiDucks, publishes of animation artwork; Freestyle Capital, investors in [...]


    9. What can I say about Erika that hasn't been said before? Her honesty and hold-nothing-back persona has earned her a legion of fans and it's all well deserved.Her writing style is friendly and informative.Honest. This book is honest. And it's probably not for everyone but that's kinda the point. We live in a crowded world. You're trying to get your business noticed. Stand out. Be different. Embrace the fact that not everyone is your target audience. Recommended reading for all marketing professio [...]


    10. This was a first reads book that I started a while ago, and got "misplaced" when I moved to a new home. Good advice for business owners, on building a company and its brand matter what the "business" is, and being true to yourself and your principles, while doing the best possible for your clients. Now to go out and implement it.


    11. I really liked the premise, and I think the book started out strong, but I got bored toward the middle and didn't finish. I'm probably missing some valuable pieces to the puzzle, but I am hoping I got the gist. I like her writing, though, and will continue to follow her on various social media channels.


    12. A useful little book if you're starting your own business. Tips on branding, audiences and hiring policy. Outspoken and witty, it's a quick but engaging read. Covers the basics but doesn't go much further. A 101 for a quirky start up for sure. Coffee shop owners would love it.


    13. I really love Erika Napolitano's blog and her idea behind the book. While I strongly believe in her message and find her to be a compelling writer, this book was too basic. I wanted more of a 202 than 101 experience.


    14. Sage adviceIn real speak and often blunt speak, the author encourages businesses often regarded as unpopular to seek ways to stand out, anyway. Yes. It's clear there's a place in this techno-frenzied world for every company to be heard--if you dare. Quite a thoughtful read.



    15. This is actually a very good book on building brands, finding your audience, charging what you're worth, and making money. Nice.


    16. So far its an inspiring tale of doing what you want for the people who you want to reach. I would recommend that anyone that is a business owner, small or large, look into this book.


    17. If you own a small business this is a book you must read. It is likely that you have preconceived notions on marketing and they are wrong.


    18. The way Erika approached the problem is interesting, but really the whole book is all about things that most marketing books already mention.


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