Subliminal: How You Unconscious Mind Rules Your Behaviour. Leonard Mlodinow

Subliminal: How You Unconscious Mind Rules Your Behaviour. Leonard Mlodinow

Leonard Mlodinow / Feb 20, 2020

Subliminal How You Unconscious Mind Rules Your Behaviour Leonard Mlodinow Leonard Mlodinow the best selling author of The Drunkard s Walk and coauthor of The Grand Design with Stephen Hawking gives us a startling and eye opening examination of how the unconscious mind sh

  • Title: Subliminal: How You Unconscious Mind Rules Your Behaviour. Leonard Mlodinow
  • Author: Leonard Mlodinow
  • ISBN: 9781846145964
  • Page: 187
  • Format: Hardcover
  • Leonard Mlodinow, the best selling author of The Drunkard s Walk and coauthor of The Grand Design with Stephen Hawking , gives us a startling and eye opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons foLeonard Mlodinow, the best selling author of The Drunkard s Walk and coauthor of The Grand Design with Stephen Hawking , gives us a startling and eye opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events Your preference in politicians, the amount you tip your waiter all judgments and perceptions reflect the workings of our mind on two levels the conscious, of which we are aware, and the unconscious, which is hidden from us The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers In the process he changes our view of ourselves and the world around us.

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    About "Leonard Mlodinow"

      • Leonard Mlodinow

        Leonard Mlodinow is a physicist and author.Mlodinow was born in Chicago, Illinois, in 1959, of parents who were both Holocaust survivors His father, who spent than a year in the Buchenwald death camp, had been a leader in the Jewish resistance under Nazi rule in his hometown of Cz stochowa, Poland As a child, Mlodinow was interested in both mathematics and chemistry, and while in high school was tutored in organic chemistry by a professor from the University of Illinois.As recounted in his book, Feynman s Rainbow, his interest turned to physics during a semester he took off from college to spend on a kibbutz in Israel, during which he had little to do at night beside reading The Feynman Lectures on Physics, which was one of the few English books he found in the kibbutz library.While a doctoral student at the University of California, Berkeley, and on the faculty at Caltech, he developed with N Papanicolaou a new type of perturbation theory for eigenvalue problems in quantum mechanics Later, as an Alexander von Humboldt Fellow at the Max Planck Institute for Physics and Astrophysik in Munich, Germany, he did pioneering work with M Hillery on the quantum theory of dielectric media.Apart from his research and books on popular science, he also wrote the screenplay for the film Beyond the Horizon currently in production and has been a screenwriter for television series, including Star Trek The Next Generation and MacGyver He co authored with Matt Costello a children s chapter book series entitled The Kids of Einstein Elementary.Between 2008 and 2010, Mlodinow worked on a book with Stephen Hawking, entitled The Grand Design A step beyond Hawking s other titles, The Grand Design is said to explore both the question of the existence of the universe and the issue of why the laws of physics are what they are.Mlodinow currently teaches at Caltech and is in discussions about producing a book with the controversial spiritualist Deepak Chopra.


    481 Comments

    1. Whilst this book covered some ground I had already covered elsewhere, it nevertheless painted a good picture of our unconscious minds and motivations, which I found useful.The unconscious is a slippery critter, sliding out of our grasp nearly every time we reach for it. Various researchers have designed myriad tests to try and monitor it - but it isn't easy. It's a bit depressing to think about it really. We aren't totally irrational, but my goodness we're a bit woolly around the edges, that is [...]


    2. یک تحقیق تحت عنوان "پروژه بی گناهی" نشون می ده 75 درصد کسانی توی زندان افتادن به خاطر شهادت اشتباه بوده. یعنی شخص شاهد باور داره متهم رو در صحنه جرم دیده اما در حقیقت این باور ساخته و پرداخته ناخودآگاه اون شاهدها بوده که درست هم نبودن. درباره کتاباین کتاب در مورد مسائلی هستن که ما [...]


    3. Great book that outlines just how weak human minds are. Or more specifically, how weak the conscious mind really is after all and how overpowering our unconscious is in our everyday lives. We filter the world with our five senses and further reduce that filtered information through evolutionary cognitive biases to construct a mental artificial environment in which we call "reality". Few people ever get to realize this, especially in its entirety. This book is definitely worth reading if you want [...]


    4. Usually I love reading books in the genre. I love learning how people make decisions and how our subconscious mind directs our behavior. This book really tries to do a good job of explaining what our subconscious is and how it influences our behavior. Yet, for me it is a little heavy on the science and a little light on the application.To be fair, the author really tries to intertwine interesting analogies and folksy anecdotes with the science of how life is really a subjective experience. But, [...]


    5. Plenty in this book can be found in others, like "Strangers To Ourselves" or "Blink". But yeah, there was some new stuff as well. What he shared on "Blindsight" was fascinating, and there was other findings in the book that I've found interesting and have been fun to share with others. In one section of the book Mlodinow covered cognitive biases--how we won't consider the evidence on the other-side and how experiments have proven that none of us are objective. The problem is we unconsciously fil [...]


    6. Fantástico, outro adjetivo não serve para classificar esse livro. O nosso inconsciente, até há pouco tempo um desconhecido e apenas suspeitado, hoje conhecido e sua influência sobre nossa mente e nossas ações no mundo real estudada e, aos poucos, desvendada. É uma verdadeira atualização de conhecimento em psicologia experimental, conceitos antigos que eu tinha, foram superados por esse livrinho surpreendente. Porque é que tendemos a favorecer membros de nossos grupos mais próximos de [...]


    7. Do que eu me lembro, mostra muitos experimentos psicológicos e como são as reações naturais do ser humano, muitas vezes contrasenso com o racional. Não sei se caso eu lesse hoje acharia tão interessante quanto na época, mas por via das dúvidas vou colocar a nota que ficou na minha mente, 5 estrelinhas.


    8. Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow"Subliminal" is the provocative and fascinating look at the unconscious part of our minds. One of my favorite authors and physicists, Leonard Mlodinow, takes the readers on a journey into the science of the unconscious. What a fun and enlightening book this was. Mlodinow is the master of making the difficult accessible and fun for the masses. How are mind works is one of the most interesting subjects and I was thrilled [...]


    9. Eh. A good overview, especially for the person new to the subject, but I personally was underwhelmed. Don't let it put you off, though. It is a very good introduction to a tricky and mysterious subject.


    10. This was a timely book to read given the political maelstrom has so often in the past and continues to characterize American politics where we see individuals supporting, defending, and promoting their teams quarterback with a fervor that in most cases takes some pretty impressive mental gymnastics.Think the decisions and choices you make are the result of careful scrutiny, reflection and logical deduction? ABSOLUTELY (insert mental drum roll please)(view spoiler)[NOT. Sorry. At least not most o [...]


    11. This is not really the Freud’s (or Jung's) notion of unconscious; rather, another level of processing information well beyond the conscious. Drawing heavily on studies of memory (including the Münsterberg theory of memory) the author leads us to believe the uncomfortable truth that our own memory is not that reliable; instead, it may deceive us, as sometimes we fill in the gaps through the unconscious use of certain “techniques” (mediated by beliefs, expectations, desires, context and pri [...]


    12. Marvelous read.The dynamic of this book, unlike that of ‘Thinking Fast and Slow', is so righteously tuned, keeping the reader thoroughly hooked. I was eating my way through the pages. The author is outright witty and happens to be a theoretical physicist who’s probing a psychological subject – neuroscience to be precise. Basically, a great mash up.The theory of mind, how it correlates with human behavior and social norms. The impact of our unconscious on everyday life. The biases and judgm [...]


    13. **edited 01/27/14When I first saw this book, I knew I had to read it. Not only is it written by an author I've already had a positive experience with (The Drunkard's Walk: How Randomness Rules Our Lives), but the book had one of the funniest cover designs I've seen all year. In black text on a green background, it says, "Subliminal: How Your Unconscious Mind Rules Your Behavior." In the spaces in between, in green only slightly lighter than the background, it says, "Psst: Hey There, Yes: You, Se [...]


    14. Who's driving this thing?Ever wonder what’s going on in your brain while you are busy strolling around saying funny stuff and thinking big, important things? Turns out, a whole lot. There’s an entire world of unconscious activity hidden just below the surface. If conscious thought is like a speedboat you pilot across the surface of the ocean(cue the Miami Vice theme), unconscious thought is the teeming, chaotic, beautiful mass of rainbow-colored tropical fish, graceful coral reefs, steely-ey [...]


    15. Maybe you secretly liked or dislike the book more than you think? Mlodinow presents a solid literature review on recent research that all seems to point to the rationale mind holding far less power in the direction of human behavior than we would like to think. This discounting of the power of human thought follows a long series of scientific discoveries taking our self-image from lesser god to higher animal. Galileo demonstrated the sun did not revolve around us. Darwin negated our notions of d [...]


    16. leonard mlodinow's new book, subliminal: how your unconscious mind rules your behavior, is an engaging, stimulating work exploring the relatively young field of social neuroscience. mlodinow, a theoretical physicist (and one time screenwriter for both macgyver and star trek: the next generation), offers an introduction to, and overview of, the current science relating to our understanding of the unconscious and its ever-present role in shaping our daily lives. subliminal considers the two-tier s [...]


    17. While there were some good points in this book, the writing wasn't interesting enough to hold my attention for long. It was too boring to get through and even though I got to ~80% I still couldn't force myself to finish it all.


    18. “When you come up with an explanation for your feelings and behavior, your brain performs an action that would probably surprise you: it searches your mental database of cultural norms and picks something plausible.”There is a touch of existential terror when thinking about the brain as physical. When you're not actively engaged in thinking about what is in your head, it feels natural to treat it like a magical repository of all your experiences and leave it at that. Subliminal took me longe [...]


    19. I don’t usually write long reviews but I was really fascinated by this work. It is also a good overview for those who are new to this genre. I will share some of what I found interesting about this book.The first part of the book covers the rudiments of how our unconscious mind governs our senses and perceptions which in turn translate into decisions. Unlike the general notion that our decisions are based on our conscious perspective, its actually the unconscious, or subliminal, part of the br [...]


    20. I'm completely fascinated by the human mind and this book does a great job explaining the science and studies that prove how in control our unconscious mind really is. See the top reviews for great point by point reviews of the content.


    21. Leonard Mlodinow is fysicus en bekend van het boek Het grote ontwerp (Orig: The Grand Design) dat hij samen met Stephen Hawking schreef. Stiekeme signalen gaat niet over natuurkunde, maar over psychologie, of meer bepaald: over sociale psychologie. De Nederlandse titel van het boek is uiterst misleidend, en de ook de waarschuwing op de achterflap (“Waarschuwing: dit boek kan schade toebrengen aan je idee van vrije wil”) is een leuk verkooppraatje, maar verder flauwekul. Want Mlodinow is in d [...]


    22. This is a great book. I learned a lot - and I loved the examples The book is an easily understandable look at our unconscious mind and the impact it has on our behaviors and who we areThe science behind the unconscious is a fascinating topic and this book is loaded with a lot of great research on the topic.I loved his examples of categorical memory and the bear - I will certainly use that example in class to help students understand schema and why our memories are not always accurate :)I also en [...]


    23. Um dos livros mais incríveis que eu já li. Parece que é sempre a mesma história, mas diferente e sempre com alguma novidade interessante nos mostrando como somos mais sugestionáveis do que imaginamos. E ser sugestionável não é exatamente numa relação consciente com outra pessoas, mas justamente inconsciente de ambos.Esse livro deveria ser uma sabedoria comum de qualquer pessoa, não apenas estar preso a um livro. Portanto, pra qualquer pessoa que entenda que existe e tenha consciência [...]


    24. Mais do mesmo, mas muito legal. Não tem muito mais coisa nova do que já li no "You are not so smart", no "Invisible Gorilla" e outros do gênero, mas o foco no papel do subconsciente nas decisões e na interpretação do mundo é bem legal. O autor tentou dar um tom pessoal ao longo do livro todo, citando sempre a mãe, o pai e os filhos, mas achei meio deslocado. Vale a leitura.


    25. I am sure that there will be lingering effects of this book. Quite honestly, I was determined to get through it and I succeeded. I can put a check mark next to it. (I have allowed my unconscious mind to write this review.)


    26. Really 2.5/5, but any behavioral econ./neuropsychology/social psychology (I could go on, but you get the gist) book's worth suffers when read right after the work of Kahneman. To be reviewed


    27. Mlodinow has a great way of making complex subjects easier to understand and he does it again in this book.


    28. • New unconscious: Behavior that is automatic, and occurs with a lack of awareness, intention and control. • We do not understand what is influencing us, and often cannot avoid that behavior. • Not the Freudian unconscious: No repression, not accessible through therapy. Instead parts of the brain inaccessible to the conscious. • Power of fMRI: a computer can now with electromagnetic readings of brain activity reconstruct what you are looking at. • Influencing shoppers: On days when the [...]


    29. I found this much more accessible than the author's other book I listened to before it, "The Drunkard's Walk". As someone with very little grasp of mathematics, the numbers in the other were a little overwhelming. This, however, is a fantastic book which is accessible & useful to anyone. Fascinating stories & studies in which I learnt much about psychology & sociology. Read this book to learn more about your own mind and the world you live in, from social situations to politics.


    30. You can learn a lot from the cover. You can learn even more from what's inside this book has raised my appreciation for what goes on in my mind behind the scenes. Now I take notice, and do my best to plant positive seeds into my brain, and let my subconscious mind do what it does best.


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