Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker / Feb 21, 2020

Brand Portfolio Strategy Creating Relevance Differentiation Energy Leverage and Clarity In this long awaited book from the world s premier brand expert and author of the seminal work Building Strong Brands David Aaker shows managers how to construct a brand portfolio strategy that will

  • Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
  • Author: David A. Aaker
  • ISBN: 9780743249386
  • Page: 280
  • Format: Hardcover
  • In this long awaited book from the world s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company s business strategy and create relevance, differentiation, energy, leverage, and clarity Building on case studies of world class brands such as Dell, DisneyIn this long awaited book from the world s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company s business strategy and create relevance, differentiation, energy, leverage, and clarity Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co brands, and brand extensions Aaker offers readers step by step advice on what to do when confronting scenarios such as the following Brands are underleveraged The business strategy is at risk because of inadequate brand platforms The business faces a relevance threat caused by emerging subcategories The firm s brands are tired and bland Strategy is paralyzed by a lack of priority among the brands Brands are cluttered and confusing to both customers and employees The firm needs to move into the super premium or value arenas to create margin or sales volume Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm s profitability Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom line responsibility to their shareholders.

    • Free Download [Memoir Book] ☆ Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - by David A. Aaker ✓
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    • thumbnail Title: Free Download [Memoir Book] ☆ Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - by David A. Aaker ✓
      Posted by:David A. Aaker
      Published :2019-05-22T12:30:14+00:00

    About "David A. Aaker"

      • David A. Aaker

        David A. Aaker Is a well-known author, some of his books are a fascination for readers like in the Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity book, this is one of the most wanted David A. Aaker author readers around the world.


    759 Comments

    1. David Aaker explica las estrategias para manejar carteras de marcas en empresas que poseen una cartera de productos amplia. Un poco complejo, lo recomiendo para personas que tienen conocimientos avanzados de branding.



    2. Admittedly, a bit tedious to read (because it's pretty exhaustive), but the content is good. Worth the read for sure.




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