The Medium is the Massage

The Medium is the Massage

Marshall McLuhan Quentin Fiore Jerome Agel / Apr 04, 2020

The Medium is the Massage The Medium is the Massage is Marshall McLuhan s most condensed and perhaps most effective presentation of his ideas Using a layout style that was later copied by Wired McLuhan and coauthor designer

  • Title: The Medium is the Massage
  • Author: Marshall McLuhan Quentin Fiore Jerome Agel
  • ISBN: 9781584230700
  • Page: 313
  • Format: Paperback
  • The Medium is the Massage is Marshall McLuhan s most condensed, and perhaps most effective, presentation of his ideas Using a layout style that was later copied by Wired, McLuhan and coauthor designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media McLuhan s ideas aboThe Medium is the Massage is Marshall McLuhan s most condensed, and perhaps most effective, presentation of his ideas Using a layout style that was later copied by Wired, McLuhan and coauthor designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media McLuhan s ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even resonant now that computer interfaces are becoming gateways to the global village.

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      Published :2020-01-09T20:29:20+00:00

    About "Marshall McLuhan Quentin Fiore Jerome Agel"

      • Marshall McLuhan Quentin Fiore Jerome Agel

        Herbert Marshall McLuhan, CC, was a Canadian educator, philosopher, and scholar a professor of English literature, a literary critic, and a communications theorist McLuhan s work is viewed as one of the cornerstones of the study of media theory McLuhan is known for coining the expressions the medium is the message and the global village.


    639 Comments

    1. This was a much more interesting read than I suspected it would be before I started. The argument runs a bit like this:Every technology only makes sense in as far as it extends a human sense or ability. The car makes us better ‘walkers’. The telephone, for example, could be seen as a much-improved human ear, allowing us to hear across continents or a plough a much-improved human hand, allowing us to dig up an entire field. Stick with this idea for a moment and soon we see that we have used t [...]



    2. Are there other people who wonder about this? ONLY exists because of the goodwill of the people who do all the unpaid slave labour that keeps it where it is. That is Manny, and Paul Bryant, me to a relatively insignificant extent, whoever is reading this.It is covered in offensive ads. They are there because the site is able to make a lot of money by using OUR goodwill and turning into cash.I wonder if there is anybody else out there, offended by an ad that lets you get in touch with desperate T [...]


    3. The ideas are genius and brilliant and groundbreaking even today, but the graphic design element felt a little messy and random to me, and at time the writing would get superfluous. Much recommended, though, to learn about this important process of thought! Also, it's super super quick!


    4. I read this and all of Marshall McLuhan's works decades ago when the ideas were revolutionary and often hard to visualize. Observer's today might find its pages unremarkable, like looking at the splash page of a website. Consider it this way, you open a chest that's been buried since 1967 and find a fully functional smartphone that's very much like an iPhone 5. The smartphone is basic tech compared to what's in your pocket until you realize when it was built.When I first heard of McLuhan using t [...]


    5. Classic pop-theoretical discourse (via kinetic typography and image) on the effects of changing media in the 20th century. Prescient. Perhaps as relevant in today's hyperconnectivity as in the television era of its conception. And with a kind of ambivalence of value that seems appropriate: once technology changes, there's no going back and it may be more useful to "inventory the effects" than to judge or decry.


    6. For a book published 5o years ago, this short book has aged very well (beyond a few references to the technology of the times). Still can't believe that we didn't read this in my graduate program, since so many authors name dropped McLuhan.


    7. So this is one of those books where I always say the wrong title (like the deluze book I always claim is about platypuses [or platypi as it maybe]). I have always called it the medium is the message, apparently that is a different book, unlike the platypi issue which is just a title I made up. I also sometimes call marshall marsha, but that is because I had a professor in college who use to do that for which I have no explanation except possibly a very thick accent. this book is about how new te [...]


    8. This wasn't the version I read. I read the book: The Medium is the Massage by Marshall McLuhan and Quentin Fiore. It has many images, text is flipped, broken, larger, smaller; the book itself a metaphor for the evolution of the medium. Regardless. It's brilliance, and if you pretend as you read that you are in the 60s and extrapolate from the basic theses of this book, its prescience is unnerving. I will re-visit images and text many times. This was a very enjoyable afternoon of reading and thin [...]


    9. Written in the late 1960s, much of this book uncannily feels like it's directly addressing the massive changes wrought by the internet. McLuhan's cautious optimism may feel out of step with our moment, but replace "global village" with "global tribalism" and this book could've been ripped from the headlines. Visionary and then some.


    10. All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.- pg. 26


    11. This is one of those weird books that's kind of loose philosophical theory without much in the way of hard logic or evidence. It's kind of along the same lines as Jean Baudrillard and Alvin Toffler in that it tries to predict how our world is being shaped by technological developments. Specifically, McLuhan covers the so-called "electric" age and how media (especially the television; remember that this was written in 1967) affects our consciousness and perception, how we organize the world.My co [...]


    12. In this interesting little book, McLuhan explains that "electric technologies" (it was published in 1967) will change collective perception and will encourage increased participation in the world and thus, we will become a global village inherently connected and involved. Reading this 45 years later, I can plainly see his cynicism but I also find some of his ideas unsettlingly relevant today. Also, this is an extremely visual piece of work with a mixture of graphics, photographs, illustrations, [...]


    13. Not all my mentors in high school were teachers. Thanks to membership in Maine South's Social Science Society I was befriended by a number of older students, all of whom were leftist intellectuals of one sort or another, all of whom knew much more than I. The three most prominent were Arthur Goezke, Walter Wallace and Ed Erickson.Of the Tri-S elders, Ed Erickson became my closest companion during the junior year--and even afterwards when he went off the the University of Illinois, Champaign-Urba [...]


    14. There are prophets among us in these times. While not foreseeing the hardware used in the transition, McLuhan did imagine the changes in the way we approach situations and process information (that is, in a linear vs. non-linear manner). When I first encountered the internet, this book came to mind immediately, although it had been quite a few years since I first read it. It's an invaluable aid to understanding some of the changes occurring in the emerging "global village."



    15. This book is an experience. It's an unorthodox book in terms of its layout, visuals, and writing. McLuhan almost allows you to feel how the medium is the message itself as much as he tries to provide you knowledge. At points in the book I felt a bit lost in this book, but to be honest I think that might be part of the experience. It's not meant to be a book that you can fully break down and understand all the text. For me the book raised more questions than it provided answers. It's incredibly i [...]


    16. Amazing that I did not get around to reading this classic before! But better late than never and it is shocking. Published in 1967 I dare you to find any book whose vision to such an extent heralds and encompasses our current struggles with adapting culture to the speed of digital. Sure McLuhan deals with the 'electrical' media of his time, but his clear analysis makes it easy to extrapolate to the digital age. His insistence that electrical media forces us to live mythically even taps into the [...]


    17. "In the name of 'progress' our official culture is striving to force the new media to do the work of the old.'Ik zou het hele boek kunnen citeren, maar dat zou het plezier van het lezen teniet doen. McLuhan was zijn tijd mijlenver vooruit en maakt The Medium is the Massage verplichte kost voor iedereen die geïnteresseerd is in beeldcultuur, televisie of het internet.



    18. I was really bummed when I found this because the titular pun had come to me on the toilet about a month earlier, and I could no longer be proud of my presumed invention.


    19. I hate it when my review is above the global average but, come on! MCLUHAN!"There is absolutely no inevitability as long as there is a willingness to contemplate what is happening."


    20. Only good if you don't take it as serious politics/cultural studies, and even then it's pretty ridiculous. A lot of it looks absurd in the context of the 40 odd years of technological and political. development since this was written. The idea that modern technology is particularly liberating, especially, doesn't look like much now. It's weird because he seems to make comments every so often which show the essential similarity between modern technology and older technology but he doesn't let it [...]


    21. It's strange how accurate McLuhan is in describing many of the contemporary issues with new and emerging mediums of today. The book itself was an experience that is contradictory in how the use of disorienting visuals brought about a coherence (albeit a vague coherence at times). Thoroughly enjoyed both the ideas and the graphics! Brilliant book.


    22. I finally got around to reading the classic last night, and what was I waiting for? It is witty, insightful, and very entertaining. Much credit must be given to graphic designer Quentin Fiore. His designs of the 1960s are mixed text and images, different sizes of type and other unconventional devices like mirror writing to create dynamic pages that reflect the tumultuous spirit of the time. In the words of critic Steven Heller, Fiore was "as anarchic as possible while still working within the co [...]


    23. The Medium is the Massage: An Inventory of Effects is a crazy little book (159 pages, mostly with images) that has been spouting some crazy ideas since its original publication in 1967. The book was written by Marshall McLuhan and desgined by Quentin Fiore. It is also the only book I have ever found with its own producer, one Jerome Angel.This book is also what I imagine a book would look like were it on drugs.In other words, I found this book to be complete chaos. In images, photos, text, and a [...]


    24. In 1970, I was just an undergrad and about 17 or 18 years old. My teacher was this old, chain-smoking guy who looked like someone's grandpa. He was Harry Skornia, one of [Ed] "Murrow's boys" and a media giant. After WWII, it was his job to set up radio again in Germany.He, of all people, had us reading McLuhan. At the time, McLuhan had to pay a typesetter extra just to print this book for him because it had pages where the type bled onto images and some pages were printed with upside-down text.I [...]


    25. In one of the most interestingly presented books I have seen, socio-cultural theorist, Marshall McLuhan, and graphics designer and artist, Quentin Fiore, present The Medium is the Massage, a book that, while written in the 1960s, has more direct application to our contemporary times than it did during its inception. Taking its cue from the saying, "the medium is the message" and altering it to fit their own message, McLuhan and Fiore present the argument of how the electronic media is slowly lul [...]


    26. Through fragmented graphics, unconventional layouts, and the power of the written word, Marshall McLuhan demonstrates that the medium truly is the message. My reaction to McLuhen’s insights was a dubious acceptance. I get his point and can agree to a degree that we are changing our society and ourselves through technology. McLuhan believes that a medium, or a technology, is an extension of the human being. Because of the medium we are able to affect greater and more rapid change. The wheel all [...]


    27. It probably would be considered kitschy and quaint in today's world, but in 1967 this was a groundbreaking and far-out use of artistic design to facilitate Marshall McLuhan's musings on technology and its effects on society and communications. It came at a perfect time, when hippie culture was beginning to influence much of popular culture.I became a fan of Marshall McLuhan through my subscription to Wired magazine in the late 1990s. Wired proclaimed McLuhan as the magazine's 'patron saint,' and [...]


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