Get to aha!: Discover Your Positioning DNA and Dominate Your Competition

Get to aha!: Discover Your Positioning DNA and Dominate Your Competition

Andy Cunningham / Sep 15, 2019

Get to aha Discover Your Positioning DNA and Dominate Your Competition From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the f

  • Title: Get to aha!: Discover Your Positioning DNA and Dominate Your Competition
  • Author: Andy Cunningham
  • ISBN: 9781260031201
  • Page: 411
  • Format: Hardcover
  • From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she s been helping companies create new product categories ever since Now she reveals the winning framework she uses to traFrom the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she s been helping companies create new product categories ever since Now she reveals the winning framework she uses to transform markets and industries.Get to Aha shows how to establish the kind of foundation world class brands are built on Too many business leaders fail to ask the most basic questions about their company Who are we And why do we matter before they leap right into branding Big mistake A company must first know itself establish its position before it can express its identity execute its branding.There are three types of companies in the world, each with its own DNA Mothers are customer oriented, Mechanics are product oriented, and Missionaries are concept oriented and it s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately sticky position in the market A company s DNA is the key to achieving this and with it, a competitive advantage Why Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won t gain a foothold in the market But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.Get to Aha presents a clear step by step framework that will help you determine your company s precise position in the marketing landscape, using Andy s DNA based methodology It takes you through the process of performing genetic testing on your company, examining the market through the six Cs of positioning, and developing your positioning statement a rational, factual statement about your company s role and relevance Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.Trust Andy Steve Jobs did.

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      411 Andy Cunningham
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      Posted by:Andy Cunningham
      Published :2019-06-24T20:42:45+00:00

    About "Andy Cunningham"

      • Andy Cunningham

        Andy Cunningham Is a well-known author, some of his books are a fascination for readers like in the Get to aha!: Discover Your Positioning DNA and Dominate Your Competition book, this is one of the most wanted Andy Cunningham author readers around the world.


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