The Vernor's Story: From Gnomes to Now

The Vernor's Story: From Gnomes to Now

Lawrence L. Rouch / Feb 23, 2020

The Vernor s Story From Gnomes to Now Amply illustrated The Vernor s Story From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shift

  • Title: The Vernor's Story: From Gnomes to Now
  • Author: Lawrence L. Rouch
  • ISBN: 9780472066971
  • Page: 245
  • Format: Paperback
  • Amply illustrated, The Vernor s Story From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste With over seventy photographs depicting the history of the company, The Vernor s Story is an insider s look at early operations, as well as the firm s famAmply illustrated, The Vernor s Story From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste With over seventy photographs depicting the history of the company, The Vernor s Story is an insider s look at early operations, as well as the firm s famous marketing blitz, featuring Vernor s distinctive green and gold packaging and its engaging gnome Add to that the legion of devoted Vernor s fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that s appealed to generations of Michiganders and others alike, and you have the makings of a great American success story A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor s fans everywhere.Lawrence Rouch is President of Studio3 Innovations, a marketing and consulting firm representing fine artists in the automotive and fine arts fields.

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      Published :2019-05-10T07:52:46+00:00

    About "Lawrence L. Rouch"

      • Lawrence L. Rouch

        Lawrence L. Rouch Is a well-known author, some of his books are a fascination for readers like in the The Vernor's Story: From Gnomes to Now book, this is one of the most wanted Lawrence L. Rouch author readers around the world.


    538 Comments

    1. Like a lot of people from Michigan, especially those that moved away, I love Vernors. It reminds me of home.While on vacation in Michigan earlier this year I picked up this book, mostly just as a souvenir. I was curious about the history of Vernors, but didn't think it'd be all that interesting. Well it was.The majority of the book is written in a very straight forward, school history book "just the facts ma'am", kind of way. But although it wasn't written in a very literative (if that's the cor [...]


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